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How to Improve Your LinkedIn

LinkedIn logo: A blue square with the word "LinkedIn" in white. The logo represents the most popular social media platform for business.

Today, we will give you LinkedIn tips so you can get hired faster.

Your LinkedIn profile is like your online resume. It helps you find jobs and connect with people in your field. But because there are so many users, it’s hard to get noticed.

To make your LinkedIn profile work better, you need to showcase your skills, experience, and achievements.

This will make you stand out from others looking for the same jobs.

With the right plan, you can use your LinkedIn profile to help your career and meet important people in your industry.

Today, we will show you how to improve your LinkedIn profile so you can get the most out of it.

Treat Your Profile Like a Resume

Think of your LinkedIn profile as a dynamic version of your resume, providing a comprehensive overview of your professional journey.

Just as a well-crafted resume highlights your skills and experiences, your LinkedIn profile should do the same.

Structure your profile with clear sections for work experience, education, skills, and accomplishments, mirroring the format of a traditional resume.

Two side by side images of a mobile phone showing a profile on a job networking app, with the left image displaying an old version and the right image displaying an updated version with additional job experiences and a new education entry added.

What Not to Do:

Avoid cluttering your profile with irrelevant information or excessive details that distract from your main accomplishments.

What to Do:

Provide concise descriptions of your roles, highlighting key achievements and responsibilities.

Upload a Professional Profile Picture

Your profile picture is your virtual handshake, the first thing people notice about you on LinkedIn.

Choose a high-quality headshot with a neutral background, dress in professional attire, and maintain a friendly demeanor.

A split image comparing appropriate and inappropriate dress for an activity. On the left, a person is dressed in a formal suit, indicated as correct with a green checkmark. On the right, a person is wearing casual outdoor attire with a backpack and pointing towards the sea, marked as incorrect with a red cross.

What to Do:

Ensure good lighting and a clear focus on your face, conveying approachability and professionalism.

What Not to Do:

Avoid using selfies, party photos, or images with distracting elements that detract from your professional image.

Plan Your Background Image

The background image is your canvas to showcase your personality or professional brand.

Use the background image to showcase your personal brand or highlight aspects of your profession, such as a skyline if you’re in real estate or a relevant industry-related image.

LinkedIn profile background featuring Node.js logo, with text highlighting personal and professional interests such as front end development, exploring subway tunnels, JavaScript, family, hip-hop, snowboarding, and aspirations to inspire others. The profile name is Aaron Cordova, a Senior Front End Engineer at Facebook based in Staten Island, New York, with additional associations to General Assembly. Contact information is available.

What to Do:

Select a visually appealing background that complements your profile picture and reinforces your professional identity.

What Not to Do:

Avoid using generic or unrelated images that don’t add value or context to your profile.

Write a Compelling Headline and Summary

Your headline and summary are like the opening lines of a captivating story—they should grab attention and entice people to learn more about you.

Craft a headline that succinctly summarizes your expertise and career focus, followed by a summary that highlights your unique value proposition and career aspirations.

LinkedIn profile interface showing a user named Tina Miller, with the job title "Social Media & Influencer Marketing Director | Social Media | Customer Engagement & Retention | Passionate About Mission Focused Brands & Companies" from Miami, Florida. Icons indicate education from Georgia Institute of Technology Scheller College of Business and current employment at WeWork. The profile highlights an 'Open to work' notice for 'Senior Marketing Manager roles' and options to add more profile sections or see more details.

What to Do:

Use keywords relevant to your industry and job interests to improve your visibility in search results.

What Not to Do:

Don’t use vague or clichéd phrases that fail to differentiate you from other professionals in your field.

Highlight Your Work Experiences and Education

Showcasing your achievements and growth over the years can make your profile more engaging and relatable.

Provide detailed descriptions of your job roles, focusing on quantifiable achievements and measurable outcomes.

LinkedIn profile section of a Software Engineer at ARI from June 2008 to April 2010 in New Delhi, India, listing key accomplishments such as developing a Radar Simulator using C++, building various desktop applications, and reducing manual efforts by 90%. Technologies used include C++, STL, VB.NET, C# .NET, MFC, COM, ActiveX, Visual Studio 2008, and Windows XP.

What to Do:

Use bullet points to break down your responsibilities and accomplishments, making it easy for recruiters to scan your profile.

What Not to Do:

Avoid listing every task or duty you performed in a role; instead, prioritize impactful achievements that demonstrate your value.

Maximize Skills and Endorsements

Emphasize the importance of showcasing your strengths to build credibility on LinkedIn.

List relevant skills that align with your career goals and expertise, and encourage colleagues and connections to endorse those skills.

What to Do:

Regularly update your skills section to reflect your evolving expertise and industry trends.

What Not to Do:

Don’t list skills you’re not proficient in or endorse others for skills you haven’t personally observed.

Post Relevant Content and Engage

LinkedIn isn’t just about showcasing your own achievements—it’s also about engaging with others in your industry.

Share insightful articles, industry news, or personal reflections that demonstrate your expertise and passion for your field.

Screenshot of an article titled "3 Ways to Become a Better Leader" published on February 10, 2021 by Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia. The article begins with defining what a leader is and mentions the importance of having a clear vision and building self-esteem in a post-Covid world.

What to Do:

Engage with your network by commenting on posts, joining discussions, and offering valuable insights.

What Not to Do:

Avoid overposting or sharing content that’s irrelevant or controversial, as it may alienate your connections.

Don’t Forget LinkedIn SEO

Like optimizing a website for search engines, optimizing your LinkedIn profile for searchability can increase your visibility to recruiters and potential employers.

To improve your visibility in search results, incorporate relevant keywords throughout your profile, including your headline, summary, and work experience sections.

What to Do:

Research industry-specific keywords and phrases and strategically integrate them into your profile.

What Not to Do:

Don’t overstuff your profile with keywords to the point where it sounds unnatural or forced.

Customize Your LinkedIn Profile URL

A customized LinkedIn URL adds a professional touch to your profile and makes it easier for others to find you online.

Customize your LinkedIn URL to include your name or a variation, making it easier for others to find and connect with you.

A screenshot of a LinkedIn profile with the link highlighted.

What to Do:

Choose a URL that’s professional, easy to remember, and reflects your personal brand.

What Not to Do:

Don’t use random numbers or characters in your URL, as it may appear unprofessional and make it harder for people to locate your profile.

What Does an Improved LinkedIn Profile Look Like?

Overall, an improved LinkedIn profile includes a professional photo, a compelling headline, a concise summary of achievements and objectives, detailed work experience, relevant skills with endorsements, recommendations, notable accomplishments, and links to media or publications.

It’s tailored to showcase your expertise and attract career opportunities.

Your LinkedIn profile is more than just a digital resume—it’s your personal brand, your online reputation, and your gateway to professional opportunities in tech.

You can stand out in a crowded digital space by optimizing your profile with a professional photo, compelling summary, and relevant content.

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