Social media hasn’t only changed the way we interact with one another as individuals and the world around us. It has also revolutionized the way businesses interact with their audiences. And depending on how you handle a social media strategy, it will either make or break a business.
So, in this article, we’ll walk you through three essential ideas you SHOULD include in your strategy to help your business thrive.
Storytelling is as old as human civilization itself. Ever since the first human being could communicate, they began sharing stories through cave paintings to convey experiences, lessons, and emotions to others. From prehistoric art to contemporary media, a lot has changed. The underlying concept is nonetheless the same. Storytelling has become a valuable tool to promote a brand and build connections. Businesses usually pivot towards sharing product-centric posts, which is okay. Still, they need to remember the emotional connection storytelling can help create with their audience.
The first step in creating this bond with your audience is to offer engaging and authentic brand-related experiences. Combining images, videos, and a well-crafted story increases your chances of success.
You may also utilize stories about your team members and customers to humanize your business. This will not only appeal to your audience but will also increase engagement and brand loyalty.
User-Generated Content, or UGC, is one of the top social media trends for 2023, and many businesses utilize it to engage customers. It might be testimonials, reviews, images, or videos. Consider it proof of your product’s credibility.
You’ll encourage your audience to share their experience with your brand to use UGC effectively. Many businesses have developed different ways to use this, such as giveaways, contests, or simply by content featuring their audience.
The first thing people do when purchasing a product is take a peek at social media. So imagine their reactions and response when they see content praising your brand and its effectiveness. They’ll be able to put trust in you and your brand and engage positively.
The average attention span of a human is only 8.25 seconds, and you can see the mere fact of the widescale and amount of content an individual is exposed to per hour. You’ll find that old fashion content no longer do the trick. If you want your brand to stand out, interactive content is your best friend in the sea of bombarding content! It can include any media requiring audience engagement or participation, such as quizzes, polls, surveys, games, or even live Q&A sessions.
Interactive content will boost your brand’s engagement because users who often participate in quizzes and polls share the results with their friends, which means more brand visibility for YOU. So, all in all, it’s a good deal.
Cracking the door of social media and being able to step foot in the door is no longer a treasure hunt with no map but more of a guided journey with a clear roadmap to success. With tools like storytelling, UGC, and interactive content, your brand will take off to new destinations.