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Africa Cup of Nations’ Digital Marketing

a person holding his hands up with a football ball

The Africa Cup of Nations (AFCON) isn’t longer just about goals, saves, and penalties. It’s also about hashtags, memes, and viral content. Digital Marketing is the KING! 

As the footballing celebration takes over our continent again, it’s time to look at the playbook behind the digital marketing that fuels the excitement.

From the skills of the players to the drama on and off the pitch, AFCON has always been a spectacle.

But in recent years, the tournament has undergone a digital makeover, leveraging social media and online platforms to engage fans like never before.

The Social Media Showdown

TikTok, Instagram, and Facebook – these platforms aren’t just for sharing selfies and cat videos anymore.

They’ve become a go-to for the football fandom, and African football teams know it.

The tournament’s social media game is stronger than ever, with teams, players, and fans all getting in on the action.

Take, for instance, Egypt’s national team.

With a fan base as passionate as their supporters, the Pharaohs have mastered the art of social media hype with a focus on TikTok.

From behind-the-scenes glimpses of training sessions to player Q&A sessions.

Meanwhile, Nigeria’s Super Eagles have taken a different approach, using humor to win over fans.

Memes featuring their star players, funny videos, and playful banter with supporters have turned their social media accounts into must-follows for football enthusiasts.

@caf_online The Super Eagles are flying with their own golden boy: Africa’s Player of the Year 🦅🎶 #TotalEnergiesAFCON2023 #AFCON2023 #AFCON #SportsOnTikTok ♬ original sound - CAF_Online

The Rise of Influencer Marketing

Influencers aren’t just peddling beauty products and fashion trends anymore but also endorsing football.

AFCON has tapped into this trend, collaborating with influencers to reach new audiences and boost engagement.

@caf_online Quarter-finals Wrap Up ✅ More & more magical football scenarios were written at the #TotalEnergiesAFCON2023! 💥 #AFCON2023 #AFCON #SportsOnTikTok ♬ original sound - CAF_Online

Imagine scrolling through your Instagram feed and stumbling upon a post from your favorite lifestyle influencer decked out in their country’s football jersey, hyping up their team’s chances in the tournament.

It’s happening, and it’s genius.

By partnering with influencers with large followings and diverse audiences, AFCON has extended its reach beyond traditional football fans, tapping into communities interested in fashion, lifestyle, and entertainment.

Going Viral: Memes, Challenges, and Trends

In the age of viral content, AFCON has embraced the power of memes, challenges, and trends to keep fans engaged and entertained.

We all know Cristiano Ronaldo’s celebration. Well, AFCON has its own version; when South Africa scored against Morocco, their celebration went viral.

Another iconic moment that shined in this tournament was after Nigeria scraped a win over Equatorial Guinea in the group stage; defender Calvin Bassey was asked by a reporter why Nigeria didn’t score.

His response – “I’m a defender o” – implied that he was the wrong person to be asked such, as, usually, midfielders and strikers are those tasked with scoring goals.

And let’s remember the memes. From witty responses to sideline antics, AFCON has provided plenty of fodder for internet humor.

The Future of AFCON Marketing

As AFCON continues to evolve, so too will its digital marketing strategies. The possibilities are endless, from virtual reality experiences to interactive fan engagement initiatives.

One thing’s for sure: the days of passive spectatorship are long gone. In the digital age, fans want to be part of the action, and AFCON delivers that.

So, as you tune in to watch the drama unfold on the pitch, remember to watch your Twitter feed. Who knows what viral moment or hilarious meme awaits?

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